Wordmark logo definition
Registering slogans are also the same as registering word marks, as they are under the category of word marks. Examples of slogans can be McDonald’s “I’m Loving It”, Budweiser’s “The King of Beers”, or Nike’s “Just Do it”. These are short yet catchy phrases that are typically used by businesses in advertising. Slogans come under the category of word marks, where it is a phrase used by the business. However, it is important to know that word marks do not have the same visual appeal as logo marks, and may not be as effective in helping other people recognize that the products and services are from your business. This means that you can represent your wordmark in any manner and can use different design aspects using the wordmark without having the problem of losing trademark protection. Registering a trademark as a word mark provides you with flexibility, as it only protects the words or letters. This can be the name of the business, such as Apple, Google, McDonald’s, or Microsoft. Registering word marks means that the words are letters are protected and so it doesn’t matter what font size, style, letter case, or any other graphics that you can put your wordmark in. A word mark is a combination of words or letters that you submit for registration.